3 Useful YouTube Tips for Businesses and Individuals
22nd June 2011 by Simon Malone
YouTube was launched just over 6 years ago in April 2005. Since its launch the growth of online video has been incredible. According to SearchEngineWatch (@sewatch) recent statistics show that more than 48 hours of video is uploaded to YouTube every minute, and that the site is now achieving more than 3 billion video hits every day! I believe YouTube has been the driving force behind the online video revolution that we are currently in. It has provided the perfect platform for individuals, companies, celebrities and everything in between to share their messages with a global audience.
I am a massive fan of YouTube and believe that it can be a real asset to businesses and individuals looking to raise awareness of their brand or organisation. I have collected 3 YouTube tips that anyone who has videos on YouTube, or is thinking of producing internet videos can use to their benefit. Wherever possible I have produced links to walkthrough videos to help explain each point and make it easier to implement each tip on your YouTube page. Some of the following you may know about already, and others may be new to you, but I hope you find them helpful.
1. You can add a YouTube Video to your LinkedIn Profile.
LinkedIn has made a lot of recent moves to embrace YouTube content on the site. If you have a company or business page you can now add YouTube videos to help explain your key products and services which is a great addition. The most important move in terms of YouTube on the site is that you can now add a video to your profile page. You can produce a video which gives people a great insight into your personality and business in a far more impactful way that could be achieved by text alone. It also gives people seeking work a great opportunity to produce a video CV that prospective employers can see when they visit your profile. I have written a specific blog post about this feature in the past which you can view using this link. Alternatively, the video below from ReelSEO gives a fantastic step by step guide of how to include a video in your LinkedIn profile. It is worth noting that I originally struggled to add a video to my profile using Internet Explorer and found it a lot easier when using Firefox or Google Chrome as my Web Browser.
2. Use "LinkedTube" to add clickable links to a website from your YouTube hosted videos
YouTube does allow you to add “notes” and links on your videos. However, these links can't be used to take people to your website if they press them. It is not in YouTube’s interest for users to leave the site after watching just one video, so all the links you can add to videos on YouTube are internal only. So, you can add links to other YouTube videos and your channel, but not to anything outsite YouTube, such as your website for example.
If you did want to add a link to your website there is a site called LinkedTube http://www.linkedtube.com/ that allows you to do this. Once you click on the site you can enter the URL title of a YouTube video and follow the steps to add a clickable URL link to it. Once you have finished you end up with a link to a video you can send to people in an email or add the playable video to your website or blog. I have produced an example that you can see below where I have taken the YouTube video of people's reactions to our launch event in May and added a clickable link to our Facebook page. Check it out below and see if it works (and it would be great to see you on our Facebook page too!).
3. Remove the “YouTube” branding from your videos.
A lot of our clients host their completed videos on YouTube as they are keen to spread their messages to people all over the world. YouTube allows you to embed videos onto your website or blog very easily by using the embed code you can find under every video. However, once embedded the videos have “YouTube” branding on them which puts some people off using them on their websites. I think this is because the branded videos do not look as crisp and professional as professional video players found on some websites that do not have such obvious branding on them. There is a way that you can solve this and again great guidance on this comes from ReelSeo. If you click on this link you will be taken to an article that tells you how to remove the YouTube branding on embedded videos by altering the YouTube embed code slightly.
To show you the difference I have posted two versions of our latest “Top Tips” video below. Version 1 has the YouTube branding that is found on every video that is embedded the conventional way, and Video 2 is this new option with all the branding removed. The difference is subtle, but I think does look a lot cleaner and more professional. This is great for businesses wanting to add professional looking videos to their site without the financial resources to invest in a full scale web video hosting option. Also, because of YouTube’s excellent “insight” tool, you can track views, demographics and other great stats of videos used this way on your YouTube channel page.
Version 1 - Standard YouTube Branding
Version 2 - No YouTube Branding
I hope you have found these three tips useful. I appreciate that dealing with “code” and “embedding” might sound a bit daunting, but once you have done this once you will quickly master it! If you would like me to help you carry out any of these tips please do get in touch with me and I will be very happy to help you.
You can e-mail me on the address below, or contact us today.
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