Since its launch in 2006 Twitter has experienced incredible growth and now has over 106 million users worldwide, with 300,000 more being added every day. Twitter offers a social networking and micro-blogging service enabling its users to send and read 140 character messages called “tweets”. Over 55 million are sent by users per day, that’s nearly 640 per second! (Thanks for for the stats) Users can tweet about anything and everything and the content ranges from updates of people’s daily movements to groundbreaking news and information.  For business’ it is a great way to communicate with stakeholders, share news and information, promote marketing efforts and gather market news. As a result almost every multinational company now had an official Twitter account and many small businesses also see the value inhaving a presence on the site

There are thousands of applications that have access to Twitter and allow people to use the service from almost anywhere, without having to visit There are a huge range Twitter apps for smart phones and sophisticated applications for use on computers. The popularity of these apps means that of all the traffic and messages sent on Twitter only 25% are actually sent by people visiting

In response to the decreased use of the main portal Twitter has recently updated the functionality of the main website. The updated version has altered the design of the site and enabled some significant improvements in terms of content sharing.

Users of the site can now view media content from people’s tweets in their timeline without having to leave the site. In the past when you clicked on a link in a tweet you were taken to a new site in order to view it. In the “new Twitter” content from sites such as Flickr, Justin.TV, and perhaps most importantly, YouTube, is now much more accessible and easier to view.

Why is this important? Well in a recent interview with ReelSeo, Alex Lawrence, the founder of TwitJump, said “for marketers, it’s going to make using video better for getting their message across.” We believe here at VirtualStudio.TV that video is going to dominate business communications in the coming years and making video consumption easier on information sharing sites such as Twitter will only encourage this.

Online video that is more accessible to subscribers on Twitter and other content sharing sites will open all sorts of communication opportunities to organisations across the globe. It will enable them to connect with people in a faster and more targeted way than ever before. For example, instead of putting text on a website explaining the yearly results, the CEO could film his/her reaction and share it instantly with their followers on Twitter. Or, following a major incident affecting its passengers, airlines could release a video update on Twitter for passengers to view on their smart phones rather than them having to wait to hear information from someone in the Airport. The opportunity for the use of video for communication really is endless.

If you would like to share a video with your Twitter followers it is very easy to do so. Simply paste the URL to the video you want to share in the “what’s happening” box, write a brief description and then press “tweet”. An example of how videos are now viewed in the “new Twitter” can be seen in the screen grap of our Twitter page below:

We will be continually adding videos to our YouTube page and sharing them with our followers on Twitter. If you would like to see them please add us @VirtualStudioTV

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Simon Malone