Spend a few minutes online reading up on internet streaming, and you’d be forgiven for thinking it’s a dark art. Like anything that relies on constantly evolving technology, the behind-the-scenes stuff is relatively complex.

But the problem isn’t the tricky background stuff. It’s the fact that so many companies that offer streaming insist on making the background stuff the client’s problem.

The reason for this is that, until recently, internet streaming was pretty rubbish. It rarely worked, leading to dissatisfied clients and hordes of moaning online viewers.

These bad experiences meant that many video companies either wouldn’t touch it or, if they did, they wanted to cover themselves by making it clear just how complicating streaming was. And really, who could blame them?

But the advent of broadband changed all that. Now, streaming really can work – and not only in venues, but in homes and even on mobile phones.

This means that there’s no longer any excuse for feeding clients technical jargon to cover your own back.


Here at VirtualStudio.TV, we have a very simple definition for live streaming: an event watched over the internet, right as it happens.

Unless our clients need or want to know more, that’s the extent of the techie jargon we give them. After all, if someone asks you to make them a video, you don’t explain to them how the inside of the camera works. You just make sure it does!

If you’d like to hear more about our live streaming offering, or the kinds of events it can be used for, please do get in touch. And, if you’d like to take a look at our purpose-built, customisable streaming platform, please click here for a demo. 

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Jamie Huckle