The VirtualStudio.TV Blog

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  How to improve audience engagement & increase participation during a Virtual Event

  21st February 2012 by Rachel Willis 1 comments

  I’ve worked in the live events industry for 12 years now and have produced hundreds of events all over the world. My key focus when producing an event is always the audience. What should the audience think, feel and do as a result of seeing the event? What are the key messages and what is the take away – what actions should the audience take after attending the event?
  
  There are loads of ‘Virtual Event’ offerings on the market. Some offer a good audience experience, but generally I think many of these products haven’t been created with the audience in mind. Now, I know many of them have multiple bells and whistles that allow viewers to do all manner of things, but ultimately shouldn’t a Virtual Event be similar to a real event?

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  Details of the Technical Support required to host a successful Virtual Event

  8th February 2012 by Rachel Willis 20 comments

  If you’ve ever tried to organise a Virtual Event, online business conference or webinar then you’ll know that the first hurdle you have to overcome is a technical one.
  
  When we were creating our Video Streaming and Virtual Event offering we did a lot of market research on other products and services that are available. While there are some excellent companies out there offering Virtual Event production and streaming services, the majority offer a very confusing mix of products and services that are very difficult to understand and make sense of. At least, that’s what some customers are led to believe anyway…

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  10 reasons why some Virtual Events fail

  30th March 2011 by Sean Malone 2 comments

  According to the Virtual Edge (@virtualedge) in 2010 83% of meeting planners saw the need to add virtual elements to their meetings and events. We have seen a major increase in the number of customers asking us for online alternatives to conventional large scale events and the technological developments in the virtual events industry have been significant in recent years. I firmly believe that in the coming years virtual events will become far more mainstream and it will be fascinating to see how the industry evolves.
  

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  10 reasons why your company should host a Virtual Event

  23rd March 2011 by Sean Malone 2 comments

  We have now produced a number of Virtual Events for our clients and having heard their feedback and that of their delegates I have come up with a list of 10 reasons why companies should look into hosting Virtual Events.
  
  1. High impact: As soon as the audience log-in and start viewing from their laptop or mobile device they are engaged: it’s the closest thing you’ll ever get to an instant TV programme.
  
  2. Low cost. It’s about 75% cheaper to execute than a live event. And if it’s well planned, produced and executed it will deliver outstanding feedback.
  

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  10 Steps to planning a successful virtual event

  21st March 2011 by Sean Malone Be the first to comment

  We plan Virtual Events for companies in the UK and around the world. The technology being used by us and other Virtual Event suppliers is constantly evolving and there have been huge improvements to both the user experience and event outcomes in recent years which is great news for any company looking to take their events online.
  
  A lot of our customers ask for advice on how best to plan a Virtual Event, often concerned that the skills and planning needed will be too complicated or difficult for them to carry out compared to conventional events.
  

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  Virtual Events are the Future!

  23rd July 2010 by Rachel Willis 4 comments

  The reason why virtual events are the future for the corporate sector is quite simple; the budgets for conferences and large meetings have been cut to the bone.
  
  This is the problem many agencies are now facing on a daily basis – ‘We want what we had last year, but for less money’. This, coupled with the fact that procurement are on a mission to find the cheapest vendor regardless of quality or track record, means that virtual events now have a real place in the communications market.

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