I’ve worked in the live events industry for 12 years now and have produced hundreds of events all over the world. My key focus when producing an event is always the audience. What should the audience think, feel and do as a result of seeing the event? What are the key messages and what is the take away – what actions should the audience take after attending the event?
There are loads of ‘Virtual Event’ offerings on the market. Some offer a good audience experience, but generally I think many of these products haven’t been created with the audience in mind. Now, I know many of them have multiple bells and whistles that allow viewers to do all manner of things, but ultimately shouldn’t a Virtual Event be similar to a real event?
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