During the 1960’s, pretty much the only company in Britain practicing any form of integrated marketing was the Hoover Company. Their vacuum cleaner salesmen would start their day by reciting the company’s marketing mantra: “He who wishes down the well about the goods he has to sell, will never make as many dollars, as he who stands on top and hollers!” A modern take on that 60’s classic would be: “Stop wasting time working on endless planning; get out there…

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